Multiple Data Sources
Google Search Console and GA4 provide different metrics, dimensions and data structures.
02 / SEO Analytics / SaaS
SEO Analytics Platform
A Laravel-based analytics platform that brings Google Search Console and GA4 data into one centralized reporting experience with scalable background processing.
Laravel
PHP
GSC
GA4
Google APIs
BigQuery
Queues
Project Overview
The application is designed to centralize SEO and website analytics information from Google Search Console and Google Analytics 4. The architecture supports multiple sites, multiple Google accounts, OAuth authentication, scheduled background data retrieval, daily metric aggregation, and reporting across search queries, pages, countries and devices.
Application
SEO Analytics SaaS
Backend
Laravel
Data Sources
GSC + GA4
Processing
Queues / Background Jobs
The Challenge
One source of truth across Google products.
SEO data often exists across multiple Google products, accounts and properties. Turning that information into one useful reporting experience requires more than simply displaying API responses.
Google Authentication
Users need secure OAuth authorization while access tokens must remain usable for future synchronization.
Large Data Processing
Analytics data can involve many dates, queries, pages, countries and devices.
Useful Reporting
Raw API responses need to be transformed into understandable daily metrics, comparisons and dashboards.
Data Architecture
From Google APIs to actionable reporting.
Queries
Pages
Countries
Devices
Metrics
Analytics Dashboard
One reporting experience. Multiple perspectives.
Core Capabilities
Analytics infrastructure built beyond the dashboard.
01
Google OAuth
02
Google Search Console Integration
03
GA4 Integration
04
Multi-Account Architecture
05
Multiple Site Management
06
Queue-Based Processing
07
Daily Metric Aggregation
08
Search Query Reporting
09
Page Performance Reporting
10
Country Analysis
11
Device Analysis
12
BigQuery-Ready Workflows
Data Processing Pipeline
Built to process analytics asynchronously.
1
Scheduled Sync
2
API Request
3
Queue Batch
4
Google API
5
Raw Metrics
6
Transform
7
Aggregate
8
Store
9
Dashboard
API operations should not block dashboard requests.
Large date ranges can be processed separately.
Synchronization can be split into manageable jobs.
Processed data can later power reporting.
Reporting Dimensions
Understand performance from every angle.
Queries
Search terms that generate impressions and clicks.
Pages
Landing-page search performance.
Countries
Geographical performance segmentation.
Devices
Desktop, mobile and tablet distribution.
Engineering Challenges
Problems and how they were solved.
01
Google OAuth & Token Lifecycle
Problem
Google API integrations require authorized access that must continue working beyond the initial login.
Solution
Structure the integration around OAuth authorization and token refresh handling so connected Google accounts can continue synchronizing data.
02
Multiple Google Accounts
Problem
A SaaS analytics application may need to work with multiple connected Google accounts and properties.
Solution
Keep account, site and integration relationships separated so analytics data remains associated with the correct source.
03
API Data Volume
Problem
Search analytics can include large combinations of dates, queries, pages, countries and devices.
Solution
Move synchronization and processing into background jobs rather than performing expensive API operations directly inside dashboard requests.
04
Data Aggregation
Problem
Raw analytics rows are not sufficient for fast, understandable reporting.
Solution
Process data into daily reporting structures that can support metric summaries and comparisons.
05
GSC + GA4 Integration
Problem
Search Console and GA4 represent different parts of website performance.
Solution
Treat them as independent data sources while presenting their useful metrics inside one reporting experience.
Technology Stack
Tools behind the platform.
Laravel
PHP
Google OAuth
Google Search Console API
Google Analytics 4
BigQuery
Laravel Queues
MySQL
Outcome
Search and analytics data, brought into one system.
The platform establishes the foundation for a scalable SEO analytics SaaS by combining Google account connectivity, Search Console reporting, GA4 integration, background data processing and centralized dashboard experiences.
- Google account connectivity
- Multi-site architecture
- GSC reporting
- GA4 analytics
- Asynchronous processing
- Centralized reporting